Transmission and Communicative theory
Shannon and Weaver Bell Laboratories, 1999
Levels of potential problems within communication:
1 – technical - accuracy
2 – semantic - precision of language
3 – effectiveness
Communication theory is a part of the systems theory multidisciplinary
theory does not work without knowledge of audience and social class
audience categories include:
individuals, adults, women, men, children and housewives.
Subdivided into further age categories.
Three concepts (Semiotics) include:
1. semantics (which address what a sign stands for)
2. syntactic (relationship between signs)
3. pragmatics (practical use and effectiveness of signs)
Semiotics are useful in researching how to reach meaning from given frameworks.
The phenomenological tradition
Refers to the appearance of an object/event
The corporeal turn
Process of interpretation is central
Classical phenomenology includes:
Phenomenology of perception
Hermeneutic phenomenology
These originally referred to the study of religious texts
‘a hermeneutic cycle’ is a metaphor, from the Greek word.
“transfer is language that directly compares seemingly unrelated subjects or activities”
the socio-psychological tradition
the struggle of the individual
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