Modernism
Massimo Vinelle
Massimo was a high priest of graphic design and his views on design is that it is to create order, his design is readable and legible. And as a you can see he uses a strict grid system to create designs with a strong hierarchy maximising readability. As you can see aesthetically the designs are stripped down and simplified, to communicate the designs content only no decoration to get in the way.
Armin Hoffman
Armin Hofmann is a Swiss graphic designer. Hofmann was head of the graphic design department at the Basel School of Design and was instrumental in developing the graphic design style known as the Swiss Style. He is well known for his posters, which emphasized economical use of colour and fonts, in reaction to what Hofmann regarded as the "trivialization of colour." His posters have been widely exhibited as works of art in major galleries, such as the New YorkMuseum of Modern Art.
As you can see modernist style designer this is apparent to my by the use of Sans serif typefaces and the use of a strict grid system.
Wim Crowell
Willem Hendrik (Wim) Crouwel (Groningen, 1928) is a Dutch graphic designer and typographer. Between 1947 and 1949, he studied Fine Arts at Academie Minerva in Groningen, The Netherlands. In addition to that, he studied typography at what is now the Gerrit Rietveld Academie in Amsterdam.
Simple stripped down aesthetic this shows the main aim is to communicate nothing more, Wims beliefs that design should be simple and clear.
Manuel Krebs
Co-founded by Dimitri Bruni and Manuel Krebs, NORM is a Zurich-based graphics team which has defined and now executes an iconoclastic, but intellectually rigorous approach to typography and imagery both for experimental work and commercial projects such as the typography for Cologne Airport.
For any Swiss graphic designer, the question of how they define their relationship to Switzerland’s powerful mid-20th century typographic tradition is inescapable. Dimitri Bruni and Manuel Krebs, the co-founders of norm, the Zurich-based graphic design team, address this issue by questioning the legacy of that tradition throughout their work.
Bruni and Krebs, born in 1970 in Biel and Bern respectively, met as graphic design students in Biel during the early 1990s. In 1999, they founded norm and have since defined their own graphic language in print and on screen by determinedly ignoring the established conventions to create their own highly complex parallel system.
Despite their deliberately iconoclastic approach, norm’s work is characterised by an highly skilled use of typography and print as well as a playful approach to technology. These qualities are apparent on norm’s website – norm.to – as well as in commercial work such as the typography for Cologne Airport and in their self-published projects such as the books, Introduction and Things.
Dimitri Bruni
Co-founded by Dimitri Bruni and Manuel Krebs, NORM is a Zurich-based graphics team which has defined and now executes an iconoclastic, but intellectually rigorous approach to typography and imagery both for experimental work and commercial projects such as the typography for Cologne Airport.
For any Swiss graphic designer, the question of how they define their relationship to Switzerland’s powerful mid-20th century typographic tradition is inescapable. Dimitri Bruni and Manuel Krebs, the co-founders of norm, the Zurich-based graphic design team, address this issue by questioning the legacy of that tradition throughout their work.
Bruni and Krebs, born in 1970 in Biel and Bern respectively, met as graphic design students in Biel during the early 1990s. In 1999, they founded norm and have since defined their own graphic language in print and on screen by determinedly ignoring the established conventions to create their own highly complex parallel system.
Despite their deliberately iconoclastic approach, norm’s work is characterised by an highly skilled use of typography and print as well as a playful approach to technology. These qualities are apparent on norm’s website – norm.to – as well as in commercial work such as the typography for Cologne Airport and in their self-published projects such as the books, Introduction and Things.
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Postmodernism
Wolfgang Weingart
Wolfgang Weingart (born 1941 in the Salem Valley, Germany, near the Swiss border) is an internationally known graphic designer and typographer. His work is categorized as Swiss typography and he is credited as "the father" of New Wave or Swiss Punk typography.
Weingart combines elements of modernist graphic design and then brings in postmodern aspects as you can see the use of un readable typography on the right combined with the strict grid system which is readable.
April Grierman
April Greiman is a thinker and artist, whose transmedia projects, innovative ideas and projects, and hybrid-based approach, have been influential worldwide over the last 30 years. Her explorations of image, word and color as objects in time and space are grounded in her singular fusion of art and technology. Greiman has been instrumental in the acceptance and use of advanced technology in the arts and the design process since the early 1980s.
Dan Friedman
Dan Friedman came out of strict Modernist training at Carnegie Mellon, Ulm and Basel
to be one of the handful of designers that popularized New Wave Typography in the 70s.
Throughout his amazing chameleon-like career as a teacher, designer and artist, Dan
struggled to reconcile the formal purity and social idealism of classical early 20th Century
Modernism with the realities of the Post-modern, Hip-hop, complex and dangerous world
he was inhabiting in New York in the 80s. What resulted was what he called “Radical
Modernism,” a philosophy of life and work that guided his prolific and cohesive body of
work in graphic design, environments, and objects.
Stefan Seigmeister
Stefan Saigmeister is possibly the most well known postmodernist designer, his innovative design ideas are not really to my design preferences however i feel that he communicates information effectively
aspects of his work that i find postmodern would be the way that he uses no real layout and uses alot of hand written typefaces. This gives the design a personal ellement in my opinion.
Rick Poynor
Rick Poynor is a British writer, critic, lecturer and curator, specialising in design, media and visual culture. He is Visiting Professor in Design Criticism and Research Methods at the postgraduate Royal College of Art in London.
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Graffiti and Street Art
Stussy
Clothing company based in new york, logo design has come from graffiti hand styles commonly found and associated with street art.
Phelgm
Based in sheffield england mainly illustration style design really love the way that grey is used to give the illustrations depth.
123 Klan
123Klan is a French graffiti crew, founded in 1992 by husband and wife Scien and Klor. Since 1994 the crew have also worked ingraphic design, inspired by the work of Neville Brody, and started to apply it to their graffiti (and vice versa). They describe their art as ‘when street knowledge meets technology and graffiti melds with graphic design’. Dean, Sper, Skam, Meric, and Reso 1 are the other crew members. Now residing in Montréal, Canada - 123Klan's studio has found its niche specializing in character illustration, branding, toy design, and touring the world speaking at conferences. Their client list extends to the likes of Nike, Adidas, Lamborghini, Coca Cola, Stussy, Sony, Nasdaq to name a few.
123 Klan work really focuses on bringing the style of graffiti to a digital world and combining it with graphic design. I like there type style and how it links so well with the source inspiration.
Shepard Fairy
Frank Shepard Fairey (born February 15, 1970) is an American contemporary graphic designer and illustrator who emerged from the skateboarding scene. He first became known for his "Andre the Giant Has a Posse" (…OBEY…) sticker campaign, in which he appropriated images from the comedic supermarket tabloid Weekly World News. His work became more widely known in the 2008 U.S. presidential election, specifically his Barack Obama "Hope" poster. The Institute of Contemporary Art, Boston calls him one of today's best known and most influential street artists.
I like how Fairey has taken the block colour style of graffiti and applied it to his work to create designs with such big impact that gets peoples attention in a similar way to actual graffiti. I am also inspired by in what context he puts his pieces he does a lot of paste ups on the street. His designs are there fore everyone to see.
Free or
Hull based designer who's design is massively inspired by street art
i feel this is apparent from the style of typography used within the designs.
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Film Theory
Saul Bass
Saul Bass (May 8, 1920 – April 25, 1996) was a graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences.
During his 40-year career Bass worked for some of Hollywood's greatest filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Amongst his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of the United Nations building in Hitchcock's North by Northwest, and the disjointed text that races together and apart in Psycho.
Olly Moss
Olly Moss was born in 1987 and is an English artist, graphic designer and illustrator. He is best known for his re-imagining of movie posters. His work is regularly featured in the Empire magazine.
His work is aesthetically pleasing to me down to the simplistic approach and use of white space.
I Watch Stuff
Recreation of film posters, i really feel that for this subject the heavily illustrated vector designs work really effectively in getting the viewer involved with the design.
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High and Low culture
Damien Hirst
Damien Hirst was born in 1965 in Bristol and grew up in Leeds. In 1984 he moved to London, where he worked in construction before studying for a BA in Fine Art at Goldsmiths college from 1986 to 1989. He was awarded the Turner Prize in 1995.
Since the late 1980’s, Hirst has used a varied practise of installation, sculpture, painting and drawing to explore the complex relationship between art, life and death. Explaining: “Art’s about life and it can’t really be about anything else … there isn’t anything else,” Hirst’s work investigates and challenges contemporary belief systems, and dissects the tensions and uncertainties at the heart of human experience.
His work can be auctioned for a huge amount of money and will be aims at a niche market as his art is aimed at a small rage of people "rich art enthusiasts" i feel this is what makes the artist related to hi culture.
Tracey Emin
Tracey Emin's works are known for their immediacy, raw openness and often sexually provocative attitude which fascinates the viewer. Her art is deeply confessional and she herself has become the embodiment of the artist as a maverick, even outsider celebrity, constantly infuriating the art world and provoking the British class system
Obey
The OBEY sticker campaign can be explained as an experiment in Phenomenology. Heidegger describes Phenomenology as “the process of letting things manifest themselves.” Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation.
The FIRST AIM OF PHENOMENOLOGY is to reawaken a sense of wonder about one’s environment. The OBEY sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the product or motive is not obvious, frequent and novel encounters with the sticker provoke thought and possible frustration, nevertheless revitalizing the viewer’s perception and attention to detail. The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker. Because OBEY has no actual meaning, the various reactions and interpretations of those who view it reflect their personality and the nature of their sensibilities.
The obey campaign is put into context on the street for everyone to see and react to the designs are aimed at the people the masses this is the reason for me relating this campaign to low culture.
Alexander Rodchenko
Aleksander Mikhailovich Rodchenko 1891 – December 3, 1956 was a Russian artist, sculptor, photographer and graphic designer. He was one of the founders of constructivism and Russian design;
Rodchenko was one of the most versatile Constructivist and Productivist artists to emerge after the Russian Revolution. He worked as a painter and graphic designer before turning to photomontage and photography. His photography was socially engaged, formally innovative, and opposed to a painterly aesthetic. Concerned with the need for analytical-documentary photo series, he often shot his subjects from odd angles—usually high above or below—to shock the viewer and to postpone recognition. He wrote: "One has to take several different shots of a subject, from different points of view and in different situations, as if one examined it in the round rather than looked through the same key-hole again and again."
I feel that this realted to high and low culture in the way that his designs come from the topics of popular culture.
Stefan Sagmiester
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A History of Type
Wim Crowell
Willem Hendrik (Wim) Crouwel (Groningen, 1928) is a Dutch graphic designer and typographer. Between 1947 and 1949, he studied Fine Arts at Academie Minerva in Groningen, The Netherlands. In addition to that, he studied typography at what is now the Gerrit Rietveld Academie in Amsterdam.
Eric Speikerman
Erik Spiekermann (born May 30, 1947 in Stadthagen, Lower Saxony) is a German typographer and designer. He is a professor at theUniversity of the Arts Bremen.
Spiekermann studied art history at Berlin's Free University, funding himself by running a letterpress printing press in the basement of his house.
Between 1972 and 1979, he worked as a freelance graphic designer in London before returning to Berlin and founding MetaDesignwith two partners.
In 1989 he and his wife, Joan Spiekermann, started FontShop, the first mail-order distributor for digital fonts. FSI FontShop International followed and now publishes the FontFont range of typefaces. MetaDesign combined clean, teutonic-looking information design and complex corporate design systems for clients like BVG (Berlin Transit), Düsseldorf Airport, Audi, Volkswagen and Heidelberg Printing, amongst others.
Max Meidinger
Max Miedinger (December 24, 1910 in Zurich, Switzerland - March 8, 1980, Zürich, Switzerland) was a Swiss typeface designer. He was famous for creating Neue Haas Grotesk typeface in 1957 which was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica went global at once.
Between 1926 and 1930, Max was trained as a typesetter in Zürich, after which he attended evening classes at the Kunstgewerbeschule in Zürich.
Adrian Frutiger
Adrian Frutiger's first commercial typeface was Président – a set of titling capital letters with small, bracketed serifs, released in 1954. A calligraphic, informal, script face, Ondine ("wave" in French), also was released in 1954. In 1955, Méridien, a glyphic, old-style, serif text face was released. The typeface shows inspiration by Nicholas Jenson, and, in the Méridien type, Frutiger's ideas of letter construction, unity, and organic form, are first expressed together. In 1956, he designed his first-of-three, slab-serif typefaces –Egyptienne, on the Clarendon model; after Univers, it was the second, new text face to be commissioned for photocomposition.
Albert Jan Pool
Albert-Jan Pool (born 1960 in Amsterdam, Netherlands) is a Dutch professional type designer. He studied at the Royal Academy of Arts in The Hague.
After his study he left for Germany. From 1987 to 1991 he was Type Director at Scangraphic in Wedel, near Hamburg. From 1991 to 1994 he was Manager of Type Design and Production at URW. During this time he completed his type families URW Imperial, URW Linear and URW Mauritius.
By January 1995 he started his own studio Dutch Design. Together with type-consultant Stefan Rögener and copywriter Ursula Packhäuser he wrote and designed a book on the effects of typefaces on brand image entitled ‘Branding with Type’, which has been published by Adobe Press in 1995. FF DIN and FF OCR-F were among his first typeface design projects. He also created the Jet Set Sans, C&A InfoType, DTL HEIN GAS and HEM Headline corporate typefaces. In 2010 he extended his typeface family FF DIN with FF DIN Round and wrote ‘Digital Block Letters’ a small brochure on the history of round sans serif typefaces and the development of FF DIN Round, which was published by FontShop International in 2010.
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Media Specificity
Richard Eckersly
was a graphic designer best known for experimental computerized typography designed to complement deconstructionist academic works.
Born in Lancashire, England, his father Tom Eckersley was a noted poster designer during and after the Second World War, later to become head of the School of Art and Design at the London College of Printing in the 1960s. After attending Trinity College in Dublin, Eckersley began his design career at Lund Humphries, the publisher of Typographica andThe Penrose Annual, where E. McKnight Kauffer had once been art director.
He later joined the state-sponsored Kilkenny Design Workshops in Ireland. After six years there, Eckersley took a teaching position in the United States, and in 1981 he got a job at the University of Nebraska Press, where he shook up the field with computer-designed typography for Avital Ronell's Telephone Book: Technology, Schizophrenia, Electric Speech. The unorthodox design had the intended effect of breaking up the text's readability.
Allen Hori
Allen Hori is a graphic designer located in New York City. He first discovered his love for art as a pre-med student taking an Art 101 class to fulfill school requirements at the University of Hawaii. Now he does design for all kinds of clients ranging from corporate to fashion to art.
Si Scott is a full-time artist, designer and creative consultant based in the UK.
He is known for the way in which he combines illustration with typography this creates highly decorative pieces
that have given him a huge of big names to work in partnership with,
Julien Vallee
Julien Vallée is a graphic designer and art director from Montréal, Canada, who creates abstract interesting images for clients from The New York Times to Magazine to Swatch and MTV-One.
. PES
PES uses photography as a media to produce stop-motion animation this is a very innovative method at this time.
he has worked in partnership with some huge names such as nike
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Advertising
Raymond Lowery
Ad busters
adbusters has launched numerous international campaigns, including Buy Nothing Day, TV Turnoff Week and Occupy Wall Street, and is known for their "subvertisements" that spoof popular advertisements. In English, Adbusters has bi-monthly American, Canadian, Australian, UK and International editions of each issue. Adbusters's sister organizations include Résistance à l'Aggression Publicitaire[5] and Casseurs de Pub[6] in France, Adbusters Norge in Norway, Adbusters Sverige in Sweden and Culture Jammers in Japan.[7][8]
Milton Glaser
Milton Glaser (b.1929) is among the most celebrated graphic designers in the United States. He hashad the distinction of one-man-shows at the Museum of Modern Art and the Georges Pompidou Center. In 2004 he was selected for the lifetime achievement award of the Cooper Hewitt National Design Museum. As a Fulbright scholar, Glaser studied with the painter, Giorgio Morandi in Bologna, and is an articulate spokesman for the ethical practice of design. He opened Milton Glaser, Inc. in 1974, and continues to produce an astounding amount of work in many fields of design to this day.
Volksvagen
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Communication
Sol Sender
Sol Sender is an American graphic designer and brand strategist best known for leading the design of the logo for Barack Obama's 2008 presidential campaign. Sender is an associate partner at the design firm VSA Partners.
Gerd Arntz
erd Arntz (11 December 1900, Remscheid – 4 December 1988, The Hague) was a German Modernist artist - famous for his black and white woodcuts. A core member of theCologne Progressives he was also a council communist.[1] The Cologne Progressives participated in the revolutionary unions AAUD (KAPD) and its offshoot the AAUE in the 1920s,[2] and in 1928 Arntz was contributing anti-parliamentary prints to its paper Die Proletarische Revolution which called for workers to form and participate in worker's councils.[3] These political prints depicted the life of worker's and the class struggle in abstracted figures in woodcuts.[4]
Otl Aicher
tl Aicher (May 13, 1922 – September 1, 1991), also known as Otto Aicher, was a German graphic designer.
Born in Ulm, Aicher was a classmate and friend of Werner Scholl, and through him met Werner's family, including his siblings Hans andSophie Scholl, both of whom would be executed in 1943 for their membership in the White Rose resistance movement in Nazi Germany. Like the Scholls, Aicher was strongly opposed to the Nazi movement. He was arrested in 1937 for refusing to join the Hitler Youth, and consequently he was failed on his abitur (college entrance) examination in 1941. He was subsequently drafted into the German army to fight in World War II, though he tried to leave at various times. In 1945 he deserted the army, and went into hiding at the Scholls' house in Wutach.
In 1946, after the end of the war, Aicher began studying sculpture at the Academy of Fine Arts Munich. In 1947, he opened his own studio in Ulm.
Max Medinger
Cartlidge Levene
Cartlidge Levene is a London based design studio acclaimed for its intelligent, creative and beautifully crafted design.
Founded in 1987, our portfolio
spans over twenty years and includes award-winning work for a wide range of clients such as the Barbican Centre, Guardian News and Media, Selfridges & Co, Tate Modern and the Victoria & Albert Museum.
We specialise in the creation of identity and visual language which
we deliver across all points of communication – analogue, digital
and environmental.
Wayfinding and signage is an important area of expertise for our studio. We have created successful wayfinding schemes for major museums, galleries, schools and sporting arenas and we have worked with some of the world’s leading architects to achieve integrated solutions.
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