The design must have a well thought about layout that uses a strict grid, this means the design must have a strong hierarchy and should be Highly readable.
The design for me should be simple - i feel that over decorating a design can cause the effectiveness of the designs communication to decrease as the decorations take the focus away from the key point of the design which is to communicate.
The design for me has to have a large amount of attention to detail i feel that alignment is a big part of design for me it makes the design look clean and professional.
Innovative design ideas: The design should be innovative this is more about concept rather than looks, however i feel a design is so effective due to the idea behind it
One think i am very interested in is different print techniques the media of screen print really appeals to me as it can give a design a different feel for example screen printing makes the design feel alot more personal as it is handmade rather than digital.
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