Saturday 23 March 2013

Responsive: Brief Analysis_ Homeless


Poster for tomorrow announces its 5th annual call for entries for social communication poster designs. The project has been running its yearly contest since 2009 and this year topic will be the right to housing.

‘Home’ means something different to all of us. The place where we grew up, the place where we live at the moment, the place we come to relax or entertain our friends after work. But for far too many people home remains a distant dream, a place to aspire to, as they try to eke out an existence in sub-standard accommodation or sleep rough on the streets because they have nowhere else to go. 

It doesn’t have to be this way. The United Nations has enshrined the right of every man, woman and child to a place to live. Not somewhere to shelter from the elements, but a place to live in safety, security and ‘in peace and dignity’. 

This is what poster for tomorrow is campaigning for in 2013: the universal right to housing. It’s a huge issue, which is why we’re going to be approaching it slightly differently this year. There’ll be one central brief as usual, but every month from February until June we’ll release a new brief addressing a different aspect of the issue: causes, facts, consequences and solutions. But for now we’d like to invite you to concentrate on one thing: the right to housing. 

Contest's website will be open to receive entries starting 10 March. 
There is no entry fee.

Eligibility


Open to designers and design students from all over the world.

Prize


An international panel of 100 online jury members will shortlist received entries, while our 12 jurors will meet in Paris next October to judge the 100 best posters entries.

These will make up the exhibition and catalogue that will be displayed worldwide next 10 December, International Human Rights Day and third edition of A day for tomorrow.


Brief Analysis:
From this brief i have found a few key elements to think about: ‘Home’ means something different to all of us. The place where we grew up, the place where we live at the moment, the place we come to relax or entertain our friends after work. But for far too many people home remains a distant dream, a place to aspire to, as they try to eke out an existence in sub-standard accommodation or sleep rough on the streets because they have nowhere else to go.

From this i have started to think about these key elements about what i do at home and i take for granted the fact i have a roof over my head, i started to think about the necessities i have in life, Such as my bed, kitchen and bathroom ect. i started to think about how the homeless would cope with this problem.

Concept_ My concept is based around the struggle that the homeless must go through with not having a specific area to call home as this the basis of my concept i aim to get in touch with the homeless of leeds and interview and photograph them as the basis of my project. The photographs would create the main basis of my poster design, as i feel this would be attention grabbing and shocking to see for the viewer and would without doubt raise awareness of the problem. 

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