The Brief_
The brief is basically asking me to create a logo design for a merchant banker/Private Equity Firm. The main reason for me picking this brief is that it is an opportunity for me to work within my main interest at this moment in time branding and Identity i felt this was a great opportunity to be able to generate strong conceptual ideas and then bring all that together in the form of a Logo design. If i allow myself enough time i will aim to extend this into some sort of Branding and Identity project.
| Job Type Logo Design |
Task Outline
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| Task Description |
| Logo Text Deeb Brothers |
| Logo Styles of Interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Pictorial / Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
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Deadline Tuesday, February 12, 2013 |
| Target Market(s) international sovereign wealth funds, Asset managers, government agencies |
| Look and Feel Each slider illustrates characteristics of the customer's brand and the style your design should communicate. |
| Requirements
Must Have:
- must be formidable, elegant, intimidating and present a sense of a serious and professional financial firm with a impressive legacy and a courageous view of the future 
Moving on from the brief_
The main aspects that i took from the brief where that the design must exude elegance and class this is giving me a greater idea of what approach to take with my design direction. Another aspect that the design must be displayed is the design should have an inter national scope and that the design that will excel will be one that displays all of these aspects in a classy design outcome.
Another aspect of the brief that i feel is very useful is the fact that i have been supplied with examples of logo designs the company find effective. This will allow me to look back when pushing along with my design development making sure i am designing to fit their specific requirements.
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Pictorial / Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
One aspect that i will need to look closely at is the target market the brief states that the specific audience is International Sovereign Wealth Funds, Asset managers and government agencies.
Target Market
international sovereign wealth funds, Asset managers, government agencies There is also some useful notes that are displayed at the bottom of the brief giving information on assets the design should have.
must be formidable, elegant, intimidating and present a sense of a serious and professional financial firm with a impressive legacy and a courageous view of the future
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