Healthy Eating_ Trending Restaurant food agencies_:

I have decided to look further into how Food companies that become trends generate such large audiences. I feel this could again all be down to the branding of the company for example i have gone onto explore a few of the most popular as shown below.

From the beginning of my primary research i have found that Nando's is definitely the most popular of the restaurants, In my opinion it is all down to how the company is branded in my opinion the design is aimed at, 16 to 25 year olds. I feel this is represented at the fairly reasonable  prices. 

The actual branding of Nandos to me represents,

Red_

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.
Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

Light red represents joy, sexuality, passion, sensitivity, and love. 

Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.

Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.Brown suggests stability and denotes masculine qualities.

Reddish-brown is associated with harvest and fall. 

Orange_

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.

Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.

Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

Green_ 

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.
Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.

Dark green is associated with ambition, greed, and jealousy.Yellow-green can indicate sickness, cowardice, discord, and jealousy.Aqua is associated with emotional healing and protection.Olive green is the traditional color of peace.

The branding of Wagamama is very different to Nandos, 

Since 1992, Wagamama seems to be living up to its name. The noodle chain's dozens of outlets—mostly in the UK but also in countries including Belgium, Dubai, and Australia, plus a US location in Boston opening in 2007—can be identified by long lines of customers seeking a bowl of hot ramen soup or other items from a diverse, pan-Asian menu.

True to its tagline—"Positive living, positive eating"—the unique Wagamama flavour is inspired from the traditional ramen (noodle) stalls of Japan, where quality ingredients are used to prepare food intended to be both nutritious and tasty.

Although the menu represents ancient cuisine, ordering is very 21st century: your wait for udon noodles or kare lomen is shorter than in the average noodle shop because Wagamama's waitstaff key orders into a PDA-like handheld ("rugged mobile computers" by Symbol are currently replacing consumer PDAs) that immediately transmits your dinner desires to the kitchen.

We logged onto wagamama.com to see if the site reflects its distinctive flavor and appeals to virtual foodies.

Given the limitations of the Internet, it's impossible to translate a true culinary experience online, so at every turn one finds an emphasis on Wagamama's locations—a constant invitation to taste the fare in person. On entering, the homepage highlights the next locality where Wagamama will be landing and offers a quick search option that allows you to search for the "nearest noodle" by entering a postal code.

Just like its neatly classified menu card, the top navigation bar on the homepage clearly highlights various sections of the website, allowing users to comfortably browse each section. 

Yo sushi is attractive in my opinion because it offers an innovative eating experience, I feel this is the most desirable aspect of Yo sushi. The fact that the audience can eat in this innovative way makes the experience almost like a treat. I feel this is a very effective method of attracting an audience innovation makes a design stand out amongst the crowd. The only problem that i could really find with Yo sushi is the take away aspect, from initial research i found that one of the main reasons for the public eating unhealthy is not been able to eat healthy on the go in a busy environment. Yo Sushi does not really offer this aspect. So i must take this into consideration when putting together my design ideas.

Mcdonalds_

this is by far the worlds favourite food stop off, the reason for this is price, and most of all the service the main selling point for me has to be the service mc donalds provides it is possible for you to walk in and leave with a meal in a few minutes this to me is why it is a favourite because its quick and easy however obviously the down side is the food being so unhealthy. I aim to apply the take out aspect to my design tis will allow the public to eat on the go with a busy schedule and be healthy whilst doing this.