Study task 1: what is design for print:

Identify a minimum of 5 examples of the effective/creative use of print in the following areas of design:

Branding & Identity

Pinterest Board: http://pinterest.com/sebneedler/branding-identity/

The design above was found on Pinterest sadly i have been unable to find the creator of the design, I love this design, from the quality to the colour choice, i feel this branding is very effective. the use of embossing and foil blocking shows that the range could have been expensive and maybe a limited amount of prints

Website: http://media-cache0.pinterest.com/upload/143904150563640454_Sg8aULKW.jpg  

Above shows another branding design that i have discovered using Pinterest, again i have attempted to research the branding further, i have found that the design is created to brand Palomino Restaurant in the USA. however i was unable to find a website link to the page. The quality of the design is very high and displays a range of different print techniques, the vintage design consists of a constant colour scheme throughout and  repetition on logo throughout making the designs run well as a set. The design also contains a stamp i feel that this is a great way of making the design more personal to the viewer. This is something i have been interested in experimenting with for a while now.

Website: www.graphic-exchange.com 

Another branding design that was discovered on Pinterest i am in two minds about this design as i feel that some aspects work well for example the prints on the cylinder package, logo design is placed well and is a perfect type size for the size of the package.  On the other hand the colour choice is different throughout i feel that if the products where to be displayed on their own the branding could be quite difficult to distinguish,  However the design shows a range of print techniques and is finished to a very high standard.

Web site: www.Identitydesigned.com    

Attido ensures the smooth operation and high performance of business-critical information systems. Attido delivers customized and tailor-made solutions for an exact fit to customer needs, and provides functional support and performance management

services throughout the solution lifecycle

The design above is one of my personal favourites, down to the colour scheme and the quality the design is finished too, i have looked into this branding further by visiting the website. it has become apparent to me that the branding was  high price as the branding is extensive and uses large scale and high quality materials. 

Web Sites: www.designspiration.net

Web Sites: www.attido.co.uk

Another one of my favourite branding designs, again the constant the colour scheme makes the design rub well as a set however i do feel that the designers could have been a bit more experimental with printing techniques.

Mexican design firm Anagrama, specializing in identity and brand consulting, rebranded the boutique print shop Micheline, from their logo and packaging to the interior of their shop. In order to express uniqueness, elegance and modernity and keep the flavor of the mid 70s when Micheline was founded, Anagrama played up the 1975 year typographically in the decor as well as through the furniture and lighting selections. The color palette was kept neutral to contrast with the bright colors of the card catalogues and papers. Nicely done!  

Website: www.anagrama.com

Founded in 2006, Face is an intelligence-driven supermodernist design studio, based in Monterrey, Mexico whose work range includes design solutions, advertising, editorial projects and custom publishing, corporate identity, web design and brand development. 

Face applies a global perspective to its projects and offers specific, applicable creative answers to premium brands in various areas. We directly approach each brand to know them integrally in order to build them customized solutions based on their unique needs. 

Our craft is firmly rooted on the networking of talent, which not only relies on our capacity to summon, but also on our ability to orchestrate the most capable creative minds around. 

As sensible creators, that understand brands and their undeniable emotional connection to humans, we form a close communion between our client and its target market. Through this personalized process, and based on our expertise & know-how, our clients achieve an outstanding and desirable company.

Simple but effective design high quality print techniques, giving the design a very expensive appearance, i love the combination of embossing combined with single colour print. the choice of black and yellow means that the logo stands out strongly against the embossed design, the finish would also mean the design would feel fantastic.

website: www.designbyface.com

A small identity for furniture designers Frøystad+Klock, inspired by scandinavian design traditions and their clever use of materials." | Branding by Heyday

Heydays is an Oslo-based design studio that creates strong visual concepts that trigger curiosity, create excitement and show ambition. We listen, research and challenge. We remove noise to add value.

I love the way the materials used reflect the company and what it stands for, this in my opinion is the most effective aspect of this design in my opinion the feel of the product itself would be just as effective as it s content.

website: http://heydays.no 

Eric Yerke - Anthony Lane - Logo, Branding and Identity Design | Minneapolis, MN

I found this design when looking into branding and identity on www.designspiration.net I feel this is effective due to its sheer simplicity, the embossing combined with the one colour print not only keeps the cost down but gives the design a clean aesthetic.

I feel that as the brand is created for a photographer, the plain aesthetic leaves the viewer wanting to see more to experience the work as they cannot yet see it i feel this is a very effective method.

An on-going Identity system for Iowa based photographer Eric Yerke. 

Eric approached me to design him a simple, and elegant identity system that would reflect the type of photography that he does. It was important that the system was congruent with his photography style.

Eric's work is very natural, simple, and compositionally exceptional and the identity aims to reflect that. ericyerke.com

Packaging & Promotion

Pinterest Board: http://pinterest.com/sebneedler/packaging-promotion/

San Churro’s Real Chocolate is a product range developed in reaction to a chocolate market flooded with inferior ‘confectionary’ chocolate.  Real couverture chocolate is made from 100% pure cocoa butter, nothing less and only couverture chocolate can truly be labelled the real deal.

The design response was to create something artisan, hand crafted and most importantly, real, to reflect the product itself. The result being a range of products each with its own individual type execution and colourway printed on 100% recycled card. A flexible solution to cater for any range expansion in the future.

I love the way the the design aesthetics reflect the nature of the product the chocolate is 100 pure ingredients and the packaging is 100 percent recycled and eco friendly, the typographic elements are rough and have a handprinted look making the design appear much more personal and handmade, however it will be the opposite and will be most likely be mass produced.

Website: http://www.studioalto.com/portfolio/san-churro-real-chocolate/  

Manifest:

Craft meets art. Function meets form. Material meets potential. 

This is our Nordic tradition and heritage. 

&tradition aims to bridge these values to contemporary design, 

reshaping, redefining and reinventing materials, techniques and forms. 

&tradition covers the masters of yesterday, the leading designers 

of today and the talent who may create the classics of the future. 

We scout for design talent and handpick production facilities globally.

But our roots are still Nordic. 

We respect nature that provides our raw materials, and we believe in 

design that is made to last.

I feel that after looking into the company itself i understand what the company is about and the rang of products they produce suit this packaging, the modernist style and simplicity of the products are reflected by the simplicity of the packaging i feel that this not only makes the whole design feel clean and modern but also makes the products desirable.

http://www.andtradition.com/viewproduct.jsp?id=d305c0e8261d02e101261d8f4652002c 

With gold foiling and beautiful patterns offset by simple labeling, this lovely soap is made by Fringe Alchemy.

Website: http://lovelypackage.com/fringe-alchemy-soap/

Polygon mineral-water packaging design concept from 2010 by Cristiano Giuggioli.
More Here: http://prsk.nl/ItMUl3

I feel that again the most effective aspect of this package is the innovation of the package its self this explains much more about the product than the content itself. I feel that the diamond not only represents the preciousness of the water but i feel it also reflect how desirable it is and also giving of a feeling of purity.

https://plus.google.com/111894265408158847442/posts/2NbXN4YVinp

This design shows the use of a photographic image this has been used to make the product look as realistic as possible, this is a highly effective technique in this sense, the product has been made to represent a tea bag this has a direct link with the company this is an innovative design idea that also acts as a sort of advertisement to other people. 

Nuts.com Logo, Identity, and Packaging by Pentagram 

As you can see from a lot of the examples i have produced during this task, this design is not normally what i would be interested in as i am not very fond of this style of illustration, however there are some aspects of this design that i feel are highly effective, for example i feel that the illustrations give the design life and personality i can see this being the key selling point along with the colour, this will make the design stand out amongst competitors.

New identity and packaging for the online retailer of nuts, dried fruit, snacks, chocolate, coffee and te

http://www.pentagram.com/work/#/all/all/newest/2752/ 

Designed by Maas Design | Country: United States

“Bottle and identity design for VODA – a series of flavor infused vodkas. Alcohol packaging often looks to the companies past for its inspiration. Since this was a new brand conceived in the modern digital age we had fun with the idea of using the “play” icon recognizable from many of today’s digital devices. The contemporary design was meant to target a younger audience of vodka drinkers and players.”

"When Founderscard asked us to redesign the packaging for delivery of their membership card to new members we were thrilled—as an invitation-only benefits and networking community, they cater to entrepreneurs and innovators around the world, allowing us to rethink the packaging and develop something 'outside of the box', literally.

www.thedieline.com

Amazing package design concept from Russian designer Arthur Schreiber. He’d love to bring this concept to life, so if any of our readers are interested please let him know.

“TK Food’s pineapple pastry uses TN17 pineapples, which are sweet and fragrant. This series adopts the appearance of pineapple as packing design, which represents “a whole pineapple a fresh present.” Besides emphasising the real pineapple stuffing, the unique packing design is totally different from the general ones and becomes a best choice as a gift.” 

Publishing & Editorial

Pinterest Board: http://pinterest.com/sebneedler/publishing-editorial/

I feel this editorial design is effective due to the use of a one colour print i feel this gives the design a     lovely aesthetic, it makes the design appear clean and does not over power the viewer with garish colour. 

SPECIES – Editorial Design. Graphic design work by Planning Unit. “Produced for the 48 page “Projects” section of first Issue of Computer Arts Collections”. Tweet

http://weandthecolor.com/tag/book

A gorgeous book that I came across on Bernd Kuchenbeiser’s Facebook page. Titled The Voice of the Light, from what I can gather this focuses on the work of italian director Federico Fellini. Sadly I don’t know much more about it other than it’s now out of print, which is a shame because I’d love to have this sat on my shelf.

Designed by Francesca Pavese.

The modernist appearance gives the design a clean professional aesthetic, the use of white space gives the design a clean appearance, i feel that the use of a black and white print is highly effective, ensuring the maximum amount of readability and legibility of typographic elements.

lg2boutique: Agropur Annual Report

I started out my design career with a heavy focus on print design, so I love when a well-designed annual report pops in my inbox — they’re few and far between these days. This one by lg2boutique, is an excel lent example.

For a sec ond year in a row, lg2boutique has designed Agropur’s annual report. The UNhas declared 2012 the International Year of Cooperatives. So nat u rally, Agropur, a suc­cess ful coöper a tive true to its roots, decided to take this theme as inspi ra tion for the con cept of its annual report.

“The cre ative strat egy quickly took shape around the key idea of coöper a tion. All the pho tos show case mem bers, employ ees and man agers — peo ple who, together, have been respon si ble for the pros per ity of the coöper a tive for nearly 75 years. Every sin gle detail was con sid ered so that the authen tic ity of the orga ni za tion would come through, from the choice of paper to the close-up shots and typog ra phy,” stated Claude Auchu, Vice-President, Creative Director at lg2boutique

This is one of my favourite editorial designs just for the modernist layout and simplicity behind it, the designer has ensured maximum readability and legibility. The modernist layout gives the design a business and professional appearance this is reflected with the editorials content which is based on 40 years of corporate branding and logo design. 

14/41 — 14 Years, 41 Logos is the first book from Mash Creative founder Mark Bloom. Produced as a limited run, the book showcases 41 of his favourite logos designed during a 14 year career. Includes five golden rules of logo design and an insight into how he approaches an identity brief. 148mm x 210mm, 100 pages, P.U.R bound with white foil debossed logo to the cover, this beautiful soft back book has been printed with an enticing mix of GF Smith Colourplan and Olin rough papers.

http://www.aisleone.net/2012/design/1441-the-book/

http://www.aisleone.net/2011/design/studio-beige/

Information & Way finding

Pinterest Board: http://pinterest.com/sebneedler/information-way-finding/

"The major difference between signage-system design and other kinds of design is time it slips away. I was given a great piece of advice: always to keep progressing in the job, practically, as much as you can as a designer. It was spot on."

I love the scale this design is printed at in combination with the san serif tyoe face this maximises the readability and legibility of the design. which is the necessity within way finding.

http://idnworld.com/creators/?id=Marque

I feel that these designs are highly effective due to the use of typographic elements inside the number however i feel that the colour choices and the use of perspective could be confusing to the viewer and this is something that an effective way finding system cannot do, it is all about effective communication.

http://www.thegraphicdesignschool.com/blog/wp-content/uploads/2010/02/WAYFINDING-COMBINED.jpg

Bella Sky is part of Comwell and is Scandinavia's largest hotel. It creates a distinct new profile on the Copenhagen skyline with the architecture of 3XN. The two leaning towers reach up to 76,5 meters.

SDL has created the new identity and signage system for the 814 room hotel. A unique typeface is made taking its inspiration from the architecture and is used throughout the design system; hotel rooms, amenities, menues, signage, merchandise and other supporting material.The identity for the five restaurants and Sky bar is designed to support TEA's interior of Bella Sky.

http://www.stockholmdesignlab.se/en/projects/bella-sky/identity/

http://www.dnco.com/200aldersgate.html

This design is one of my personal favourites, i love the innovative idea of use of perspective i feel this is highly effective the persective allows the viewer to view the design. when approaching the design. however this does have its faults as the design is visable from one perspective and from any other viewpoint the readability of the design would be reduced.

http://studiomyerscough.com/index.php/london-college-of-communication-wayfinding-3

Wayfinding and signage is an important area of expertise for our studio. We have created successful wayfinding schemes for major museums, galleries, schools and sporting arenas and we have worked with some of the world’s leading architects to achieve integrated solutions.

http://cartlidgelevene.co.uk/approach

http://madameherve.typepad.com/madame_herv/2011/09/guidance-system-information-architects.html

Marque

Marque is a branding consultancy dedicated to positioning, identity and communications. As a division of the Starworks Group, their impressive portfolio and major clienteles reinforces the quality of their bespoke designs, as well as their contemporary view of the world.

"The major difference between signage-system design and other kinds of design is time it slips away. I was given a great piece of advice: always to keep progressing in the job, practically, as much as you can as a designer. It was spot on."

http://idnworld.com/creators/?id=Marque

'...Currently I live and work on a sailboat in the Mediterranean. I am flexible to come whereever I am needed for a project. I have studied visual communications in Düsseldorf (Germany), Hamburg (Germany) and Melbourne (Australia). I love design, architecture, art, loud music, animals (especially my dog "bones"), the outdoors, oceans & mountains, surfing, snowboarding and sailing. I work as freelance designer, creative director and senior designer for design studios and clients around the globe. In the past i have developed and designed way-finding systems, books, brochures, magazines, annuals, icons, typefaces, corporate identities, brand strategies, photo shootings, environmental graphics, posters, retail stores. Over the years I have established a collective network of other designers, programmers, photographers and illustrators, who I work closely with if essential for the project...;

Website : de-war.de/