Tuesday, 23 October 2012

7 things to know about print:

- Based on a model based on lithographic printing - most common type of printing: 

Colour models - 

CMYK
RGB
Hexachrome
Spot colour 
PMS pantone matching system
Formats -

Standard ISO paper sizes
A& SRA sizes
Imperial versus metric 
Tabloids 
Envelope C sizes

Artwork -

Document set up
File and format & Fonts
Spellcheck
Colour Specification 
Printer marks 
Pre Flight Check 
Mock ups 
Proof 
Sign off very important.

Stock - 

Weight
finish - gloss silk matt coated or un coated
Laid or wove
Boards or carton
Many many more variations 
Plastics and acetates 
Processes -

Lithographic 
Gravure
Screen print
Floexography
Pad  printing
Six colour
Laminate gloss and matt
Foil blocking
Embossing and de bossing
Spot UV varnish


Finishes - 

Binding - Different styles.
Folding and creases 
Die stamping/Drilling

Costing - 

Get a quote very early on this is best before you start the job
Identical specificationfor 3 print estimatiors to work to
Learn roughly what things cost - Unit cost
Understand viable minimum quantities 
Extras/Authours Corrections 
Delivery? 

During this workshop we then used Linen testers to look at some stock, we looked at some very high quality stock from Gfsmith. 

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