Responsive: Fabrica D'Arte_ Brief Analysis

Job Type Logo Design

Task Outline Create a Logo Design

Task Description We need a logo design for a new 3d company based in Brasília - Brazil called "Fábrica D'arte" (In English it would be called The Art Factory). We are a computer graphics company specialized in the architectural visualization industry, but are going to be doing lots 3d work other than architectural visualization, so we need a logo that can transmit professionalism and creativity. We want a simple but creative logo. So check out some of the logos in the file section that we think are cool creativy designs. Here are a few creativy designs we like: http://graphicdesignjunction.com/2012/03/logo-design-75-creative-logos/

Logo Text FÁBRICA D'ARTE Computação Gráfica

Logo Styles of Interest Wordmark Logo Word or name based logo (text only) Pictorial / Combination Logo A real-world object (optional text) Abstract Logo Conceptual / symbolic (optional text)

Deadline Thursday, February 28, 2013

Look and Feel Each slider illustrates characteristics of the customer's brand and the style your design should communicate. Elegant Drag Bold Playful Drag Serious Traditional Drag Modern Personable Drag Professional Feminine Drag Masculine Colorful Drag Conservative Economical Drag Upmarket

Requirements Must Have: - The logo must have the company name "FÁBRICA D'ARTE" much bigger than the subtitle "Computação Gráfica" (computer graphics), and we think the name "FÁBRICA D'ARTE" looks better in capital letters, but the subtitle is up to the designer. If you feel the logo looks better without the capital letters you can send it in also. Nice to Have: - We thought that a cool idea could be some sort of stylized factory design, with colored smoke coming out of the chimneys (one or multiple colors) interacting with the company name, or simply beside/above the company name. We are open to any new design ideas you guys could have, so feel free to experiment and send in some great designs, but we do pretend to make a video with a 3d scene of the factory turning into the logo in the future, so that must be considered in your future design.  After reviewing the brief i realised the brief was very poor and  pretty much allowed me to explore may different directions towards this brief my initial idea is to follow the path the company also specialise in which is visual architecture. So i feel the next stage is to look at some existing material associated with architecture and design that is also associated with this chosen subject.