Moving on from the last crit i have now really pinned down and pushed my concept, after sitting down and writing my concept up i am really happy with this and the group really understood where i was going with this, and after extensive research am nearly 100% sure that it has not been done before.
The next board i have created is basically explaining how i am going to approach the brief and what deliverables i will produce, i have looked at existing branding and product ranges of some of the most popular food franchises.
The next board is basically explaining the concept behind the Restaurant and its function, from y research i have found that one of the main reasons the pubic eat unhealthy foods is because there is no healthy option that is possible to get on the go in the busy city environments.
Instore concept the idea about my packaging aspect is all about desirability i have looked at unhealthy products and have analysed at how they are beautifully packaged and this is what draws the buyer in. I am going to apply these finishes and give healthy products an aspect of desirability on the market.
This board is simply explaining what print processes i will use this is just simply explaining that i will take stock selection and finishing techniques into consideration based around my concept. as my concept is all about health and clean eating i feel that i wouldnt be using really decorative finishes but maybe clean toned down finishes that look clean and feel beautiful.
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