When the time came for me to start thinking about developing a logo i had trouble thinking about the aesthetic approach to go down i wanted to create a design that had a strong theoretical element and that was heavily influenced by my research. I decided to start braking down the theory behind some of the most effective logos that are out there ensuring the logo was related to the subject matter. The screen shots below show how i have broken down the logo and have explained how i interpret the design
I feel this will be massively helpful for me in terms of creating a logo that is effective and doesn't just look nice.
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