I have looked at existing Packaging designs to gain a greater understanding of what it is that makes us pick up a certain packaging, I found from research that the audience look for a product for around 6 seconds and it is the packages that are fighting for attention, I have generated an idea that could effectively achieve this attention to a much more effective level. The packages on the shelf could all work as one to create a large logo for example this would in turn result in all much more attention grabbing element as the area that draws your attention is very large.
In terms of the actual desirability of a single product it is all don to the aesthetics of a product and the feel that it gives the viewer the product should always bring happiness to the audience. The feel of the product is down to the stock selection and the finish that is applied. If the product feels amazing the buyer will be very tempted to buy this product.
in terms of the look and the aesthetics of the packages there are that many beautifully designed packages out there on the market super markets and shops is like a fighting ground for these brands in my opinion simplicity is the best in combination with a colour that is un missable the two will contrast beautifully and be so attention grabbing the customer must pick the products up.
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