Image Analysis:

At the beginning of this task I found it difficult to distinguish any meaning behind the designs. Looking closer however I started to notice many messages within the piece, some more subtle than others.

images: 

                                                                              

"The Uncle Sam Range"  

 "The Great War"

One of the most important features of these designs is the time period both where released, "The Uncle Sam Range" was published on the anniversary of American Independence, and the designers have really focused on this by creating a design that was based on a highly patriotic theme. Another element of the design that I feel is significant, is the feeling of American progression over the rest of the world. This is displayed by the American characters looking down on the globe, the children in the piece are also named with growing areas within America. The fact they are children signifies that they will mature and grow and have a large amount of potential. In comparison to this the design "The Great War" was published at the time of the First World War. The fact that the designers have called it the Great War makes it seem like a positive, along with the typographic element on this design it makes the men of the time want to join the forces to be respected.

Both designs serve the same purpose which is to persuade "The Uncle Sam Range" uses the patriotic theme and a range of persuasive techniques to sell the product, and "The Great War" persuades you to join the forces, along with this the figure is looking directly at the viewer giving it a personal aspect this increases the feeling of guilt on the viewer. this is an example of persuasive techniques used to convince the men to join the forces.

The similarities between the two pieces portray a feeling of a patriotism, looking closely at the design in "The Great War" after looking closely at the design I noticed printed on the curtains was actually the English Rose, in comparison the American design "The Uncle Sam Range" has a very strong patriotic theme and nearly everything in the design is stars and stripes. This is further emphasised by the use of colour the blue, red and white. The Uncle Sam Range also features an Eagle which is the National bird and other famous American Landmarks all designed to create a feeling of strength and greatness. All of these features factors persuade the people to either buy the cooker or join the army using completely different persuasive techniques.

There is a huge contrast between the typographic elements of these pieces but in my opinion they both fit in well with the design  and the time period they were created. "The Great War" features a hand written script typeface which reflects a personal/formal feel this to me only increases the feeling of guilt to the viewer. In comparison to this the typographic elements within the design "The Uncle Sam Range" the type is a stereotype of America at that time with a very western serif style typeface in bold to signify importance.

Within both designs you have the same target audience, which is the middle class males aspiring to be more than middle class, this is put across by some of the social content of the designs for example in the design "The Uncle Sam Range" racial content such as America looking down on other countries along with the fact he has a slave working for him, all going towards the American dream with his children and loving wife looking after him, making the male figure the focal point of this design. This is also the case in "The Great War" the main figure of the design is the male sat at home with his children however in this design the scene is much more unassuming.