Designer Speed Dating

Company/Agency:

Proud Creative


"We are a creatively led multidisciplinary design
studio based in London.
Our goal is to create
work that makes our
clients and everyone at
the studio proud. It’s the
reason for our name."

The main reason for loving "Proud Creative" style of design is that it is heavily influenced by the modernist graphic design movement where communication is its key feature as shown below strict column grid.

The designs to me look clean and professional, and highly effective in creating a design with importance. i will keep looking back over these designs taking inspiration from different aspects of their designs.  

Male designer:

Mario Hugo:

Mario Hugo uses a range of different techniques throughout his work, I love the way that with his experimentation's with typography he sacrifices a large amount of readability and legibility to create a design that to me works far more effectively than using a simple legible typeface. His designs at first cause confusion but this draws the viewer in allowing them to look closer becoming intrigued.  

Female Designer:

Ramona Todoca

"I am a visual communicator who believes that society and culture can be shaped through 
design. My work reflects this view conceptually across a variety of mediums. My interests include branding, design for sustainability, museums graphics and semiotics. I am currently based in New York city and work as an art director on the IBM account at Ogilvy & Mather."


I love the simple clean  style i feel that this is influenced by the modernist graphic design movement. Another feature that i love is the use of white space i feel this calms the viewer displaying the content cleanly and in a highly effective way.

Designer Speed dating:

We organised our self into rows like a speed dating layout and exchanged designer that we where inspired by and who's work they found aesthetically pleasing. We all had a form each in which we would then tick off whether the suggested designer was to our taste and if we could use this designer for inspiration in the future:

Here are 3 examples of work my peers have suggested that i feel will be inspirational to me in the future:

Olly moss:

The use of negative space is a huge like of mine i feel it has the potential to communicate two messages at once, his design reminds me of one of my favourite designers. Saul bass who is well know for his Hitchcock film posters.

Andy Gilmore: 

I love how the lines and colour choice combined with different opacity options: Makes the design look 3 dimensional i have currently being experimenting with techniques to try and achieve these styles as i feel it draws the viewers attention instantly.

Vessa Samallisto:

The main feature of her design i find most appealing is the colour pallet that is used with the designs i feel that the pastel colours give the design a warm feel that is common with alot of vintage design. This is something that i never really work with. However i feel that after seeing this style of design i feel it is somthing that i can experiment with to widen the range of design outcome i am capable of.