As you can see below the brief that was given to us not pinned down at all, I have decided to create my logo and brand idea based around the sound that that the group create so my logo and identity will be a representation of their music, Attached to the brief was a sample of their music, as i am a follower of house music i instantly began to list down words that are associated with house music,
Progressive
Tech
Loud
Deep
Funkyhouse
Techhouse
Modern
Future
Tomorrow
Dance
Progressive house
Electronic
I feel that the next step of this brief is to look at existing logos and brand identities for existing big house djs, as these are the direct competition of my design.
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