Collaborative Form: Responsive

Responsive: Lawyer Logos

I decided it would benefit me to look at existing designs to gain an insight into what is effective when designing for this audience, i feel that it is vital to communicate professionalism and this is generally done with the choice of typography and the direction the branding wants to go down, for example a serif typeface can communicate a legacy due to the age of when it was designed and the aestethic that is given off, on the other hand a san serif type face can be used to communciate forward thinking and progress. A modern aspect.    

Responsive Logo Research: Fashion male and female

From looking at a range of existing fashion labels i feel that by looking at these i have given myself a greater understanding of what is effective, i feel that the simplicity of the top end brands is really effective, This simplicity is exactly what i to reproduce for my logo designs i feel this allows the logo to be then juxtaposed easily in a range. 

Responsive: Industrial Contact.

The Marriott brief really gave me the chance to experiment with advertising for the first time, i was able to then use this as a platform to contact designers within the Industry i was able to contact one of the leading advertisement agencies in the world Sattchi & Sattchi. I received some really helpful information and opinions that have helped me to approach advertising in the future i was suppled with examples on how to propose my concepts and designs.  

Responsive: Dieline: Existing Packaging

From looking at a range of existing packaging design i have looked at a range of designs that i find aesthetically pleasing, i feel that when producing a design that has a complex concept it is vital for the design to be minimal ensuring there is no confusion. with the concept the design aims must be clear.

Responsive: Look Book Designs

Responsive: Binding & Aesthetic inspiration: