The image below shows an ad that was published by jaguar, The ad shows the car itself accompanied by a powerful wealthy male figure, in my opinion this is just a representation of what is on offer when you buy this product. the desirability is not only the car itself but what is gained by the purchase. Power wealth and most of all happiness.
Here we see how advertising works when using sexualisation, for example here again an ad by jaguar this time the car is used as a symbol of sex. The ad is aimed at the male buyer the unconscious mind is targeted by the connection to sex the car in turn is showcased as though it is a beautiful woman and what male does not love a topless woman.
This is a great example of how sexualisation can be used to sell products.
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